AVA retail is changing the way retailers do business through a data driven approach. Data is collected in retail stores with the help of sensors strategically placed throughout the ceiling. Sensors track every activity of each individual shopper - whether or not they carry phones: What specific items they have viewed, what they compared, path they took, times spent on each product, shelf, or section. This powerful data is made basis for the rich analytics that we deliver. We use the real time data to your advantage by providing powerful tools for your associates to better assist shoppers. Our white label app for your shoppers delivers a truly individualized, mobile-channel shopping experience based on what they are shopping for today in stores. With this, you can provide targeted promotions to your shoppers at the right time instead of spamming them.
AVA SmoothShop TM
AVA retail, utilizing the “internet of things” has created a smooth, quick and easy solution that transforms store visits for the customer and the retailer. Our frictionless experience allows the customer to check in, shop and automatically check out without ever having to stand in line.
Once a customer enters the store, checks in via the AVA SmoothShop app, (or through the retailer’s app) AVA SmoothShop does the rest. Our system validates every item selected and holds them in our SmoothShop Cart, intelligently removing any products that may have been placed back on the shelf. Once the customer has left they instantly receive a confirmation and receipt on their smartphone. It’s that easy! AVA SmoothShop enables friction free, self-checkout!
AVA SmoothShop puts the customer first, offering a convenient and time saving option for shopping on the go.
AVA SmoothShop captures all the data as shoppers make their selections during their visit. AVA Analytics empowers retailers with rich insights on shopper behavior, and product performance. AVA’s dashboard delivers actionable data, allowing retailers to better assort, present, and flow product for optimal results. Customers have the frictionless environment they desire, plus the right products at the right time available for purchase.
AVA Analytics TM
The sensors installed in the store capture detailed shopper behavior data. This data is presented in this powerful experience for your CEO, marketing executives, operations and visual merchandizers. This application is a reporting module that provides high fidelity shelf & floor analytics and in-store shopper behavior data. It is designed to serve actionable insight. The KPIs delivered include shopper's product preferences, shopper journey, staff effectiveness, traffic analysis, hot and cold spots, product alternatives, product attaches and campaign management. It answers questions such as:
Managers can filter data by specific time period (day, week, year,...), any time pattern, by product categories or SKUs, by geographies, by stores, or zones in the stores, or shelves! Providing you magic of data and machine learning.
This module prepares store executives for cyclic, demographic or psychographic demands in the market, recognizes sales process inadequacies and measures the effect of latest changes in the store planogram or end-cap deployment. Managers can compare foot traffic, get ready for seasonal demands, identify inefficiencies and measure impact of store layout changes.
AVA retail provides granular insights on in-store customer data such as number of total customers in store, trial rate, bounce rate and conversion rate. Prebuilt report views include average time spent in a section, average dwell for products and most viewed products. Additionally, customer dwell time heat maps are available to aid visualization of store layout effectiveness.
AVA retail provides top products with most customer interactions and highest dwell times revealing individual product performance. With this tool, executives discover what products attach with other products and what product alternatives are explored by customers. This module unlocks upsell opportunities, better product placement and better valuation of shelf space price.
Store traffic data is graphically represented in terms of heat maps and interactive tree maps. These heat maps can be zoomed in to find details of heat distribution at product SKU level and location level. Most popular customers’ paths are available to optimize product placement in the store.
Overstaffing is a problem because in addition to the unnecessary cost to store, shoppers are also intimidated by large number of associates. With this feature, store executives discover accurate staffing needs based on number of shoppers in specific section of the store by the day of the week. Staffing needs are optimized based on number of store visitors and customer dwell times.
AVA retail enables you to optimize your marketing dollar spent on in-store campaigns. It answers your granular questions with insights on what is working and what is not – be it a visual merchandising campaign, price reduction campaign, or a promotional one. AVA retail accurately answers your questions such as ‘should this end cap promotion be rolled out to stores globally?’, or ‘did this visual merchandising campaign bring sufficient lift?’, or ‘did I effectively compete with another brand as my campaign intended?’ Deduce these answers quantitatively by comparing number of visitors’ traffic by layout, campaign or product. Marketing managers have hard quantifiable data to support their decisions.
Data is collected in retail stores with the help of sensors strategically placed throughout the ceiling. AVA SmartTrack sensors track every activity of each individual shopper - whether or not they carry phones: What specific items they have viewed, what they compared, path they took, times spent on each product, shelf, or section. Optional sensors can be installed that can estimate the age and gender of these shoppers with significant accuracy. This powerful data is made basis for the rich analytics that we deliver for your CEO, marketing executives, operations and visual merchandizers, leveraging AVA Analytics.
AVA SmartShelf TM
“Video helps persuade more than 60% of people to buy a product” – per independent studies on this subject. AVA retail’s AVA SmartShelf (a dynamic visual merchandizing) brings this power into the store with an exciting twist. It plays promotional product videos the moment customers interact with products – by using existing digital signage/ displays nearby. Shoppers love it! Simply put, it provides them an easy way to access information, review details, and make purchasing decisions while increasing loyalty. Using this module, retailers increase sales per marketing dollar, improve trial rate, increase shopper acquisition, lift shopper conversion, and maximize the impact of their product placements.
Customers are engaged by the dynamic visual experience and benefit from relevant and timely display of product content making the shopping experience exciting and interactive.
Marketing professionals drive their omni-channel campaigns seamlessly by playing same videos in-store and online. Merchandising professionals use this module to place high impact targeted promotional content on store shelves.
Associate App is a tablet (or phone) application to provide enhanced assisted sales in the store. It leverages the real-time shopper interest data that our sensors capture. With this app, your associates drive assisted sales, make effective product recommendations, upsell and improve overall shopper experience. Using this module, associates can improve productivity, shopper engagement and shopper conversion rate. Along with the aforementioned, our solution will reduce trial abandonment rate and queue lengths. Associates can utilize a remote product presentation on large digital signage, when available, nearby.
Associates receive ready to consume information on customers’ product browsing in the store, their current location, their dwell times, comparisons made by them and their overall interest. This module provides access to latest product descriptions and rich information such as anecdotes, contextual knowledge, suggested upselling opportunities, product reviews, product stock status and attachments. Sales add-ons can be updated instantly based on what products the customer has interacted with or avoided. AVA tablet puts all this information and more right in the palm of your associates.
Associates message their peers, managers, another RSP and remote product experts and collaborate with store’s or brands’ service desks. Additionally, associate app is a powerful training tool and a knowledge base with new products information, upcoming promotions and corporate policies. It is centrally updated and managed.
Using this app, associates view the customers entering the store, waiting for checkout, or queuing for customer service in real-time and assist them promptly to reduce queue lengths. Associates receive store manager’s instructions to attend another department in the store and alert store manager for additional help needed in his department to ensure shorter wait times.
This theft detection tool is an add-on module (beta). If a customer walks away with an untethered item from store display shelves, the store associates will get an instant alert on their apps. The associate app logs all theft events that happen during the day. This includes a picture of the event, location and time.
This product presentation tool is an add-on module. Associates’ mobile phones is equipped with a power tool that helps them present product information to customers. Using this tool, the associates can easily play promotional or informational content on digital signage or displays located in the store. The tool is triggered by simply tapping associates’ phones on products, shelves, or signage.
Store Manager App is the manager’s aggregate view of the Associate Apps. It is a tablet (or phone) app that enables real time communication with the store associates, through the Associates App, leveraging the data insights provided. This enables staffing adjustments and customer service coverage for priority areas of the store.
The manager will be notified when items are running low on the shelves before they go out of stock, as well as review current shopper traffic and expected traffic in various store locations or departments. She can also instantly determine the effectiveness of fixtures, campaigns and staff members.
A white label phone app designed for your shoppers and customized to your needs. Retailers and brands can offer this feature to their store customers for a personalized and enhanced shopping experience. Our sensors installed in the store discover detailed information on what shoppers are looking for. With that information, our system delivers relevant, timely and rich content to the shopper while they are looking at products. For example, when the shopper picks up a pair of shoes, the mobile app shows shoppers personalized price or a promotional video of that product. Statistics have proven shoppers are 60% more likely to purchase products after having watched a video, as compared to looking at only its packaging. Using this our app, stores improve net promoter score, shopper retention, shopper lifetime value, overall shopper satisfaction and reduced queue lengths.
Customers will benefit from company reward programs (when applicable), dynamic personalized pricing and service by using the customer app. Product videos, targeted promotions and dynamic recommendations based on machine learning data are pushed on loyal customer's phones before, during or after their visit.
With this, your customers will access relevant product information such as the list of “Recently Visited” products and other related products that are in trend. Detailed feature description, promotional offers, product video and social media share options are made available for products in the store.
Customers receive rich content on the products they interact with in real-time and benefit from personalized service along with rich product information.
Customer app is an effective in-store inbound marketing tool. When customers tap on product or shelf equipped with this module, they receive rich product information with thrilling experience on their app and are prompted to download your app if not already present. Valuable customer data is mined for business analytics once the customer opts in on their mobile phones.
Only bandwidth required is for uploading summary/ report data if it is stored outside the store. This is small amount of data and is usually transferred at night. Online connectivity 24x7 lets our remote support reach the system anytime and is recommended but not required.
AVA retail has an optional module to trigger removal of devices from tables up to 80% accuracy and is generally helpful keeping an eye on possible thefts.
No. It does not record videos or even a single frame with shoppers in it. All analysis is 100% computers and machine learning. No identities are tracked unless shoppers have ‘opted in’ their mobile phone app.
Yes. It exceeds the standards of the usual security camera system prevalent in the industry (called CCTV).
